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Samuel Johnson | SEO Spyglass Testimonial

Samuel Johnson | SEO Spyglass Testimonial
SEO SpyGlass is the first backlink tool that has made a measurable difference in our website's rankings.
We were optimizing our pages on our own, but link analysis and building has proven difficult without a good tool &mdash and after a long search, SEO SpyGlass is the key. SEO SpyGlass is the first backlink tool that has made a measurable difference in our website's rankings.

We are starting to appear in the top 10 and 5 search results for phrases like "scrapbook software" — just using the free version.

Samuel Johnson
Front End Web Developer
Story Rock

SEO SpyGlass Features

On this page you'll see illustrated descriptions of major SEO SpyGlass functionality — and figure out what exactly you can do with this software. For your convenience, we made a list of most outstanding SEO SpyGlass features.

You may also see a SEO Spyglass comparison table to compare and highlight the differences between two versions of SEO SpyGlass: Professional to Enterprise. So, here's what SEO SpyGlass does for you:

SEO Spyglass Features Keyword Competition Analysis

Discovers backlinks the site has

Check the exact backlinks your site has — or spy on your competitor's backlinks with SEO SpyGlass. In a matter of minutes, this smart tool will calculate the total number of backlinks the site has and show the exact URL of each and every backlink. Since today's search engines place a huge value on links, this is the number one factor for ranking well.


Shows the BEST keywords to optimize the site for

Finding the best keywords is a quick and easy process, now that you've got SEO SpyGlass to help you. The program will find the keywords — and keyphrases that will help dramatically increase your traffic. Thanks to our software, you will discover the exact anchor texts the #1 site owners are using. Moreover, SEO SpyGlass will sort out keywords, so that you can see the total number of times keywords appear within the anchor and title text of their backlinks (that is, the anchor and title keyword density).

Backlink Analysis Tool Competitors Analysis

Tells you how to beat your competitor's PageRank

SEO SpyGlass will show you the Google PageRank of every backlink which tells a lot in terms of how important these links are to Google. Plus, SpyGlass will let you see the total number of PageRank 0 to PageRank 10 backlinks your competitor has — you will need to mirror these numbers to beat your competitor's PageRank.


Allows you to see the Alexa Traffic Rank of every backlink

The Alexa Traffic Rank gives you a traffic estimate of the sites that are sending visitors to your competition. Now you can uncover your competitor's biggest traffic sources and tap into them yourself!

Back Link Checker Website Link Checker

Lets you easily see if your competitors are buying site-wide links

SEO SpyGlass will show you the total number of your competitor's backlinks coming from the same IP addresses (read: from the same site). If a sizable percentage of their links come from the same site, this means they are buying or otherwise obtaining site-wide links. A site-wide link is a link from many (or all) pages of a single site. Site-wide links can be immensely powerful in achieving better rankings.


Shows you which anchor texts and page titles work for your competition

SpyGlass will tell you the exact anchor texts and anchor URLs your competitors are using (anchor text being the clickable part of the link). Including your primary keywords into your anchors is crucial for ranking well for this keyword. Now you can find out which anchors work for your competition, and which keywords they are using with just a few clicks.

Link Popularity Tools Link Popularity

Tells you if your competitors are leveraging the social media to rank better

SEO SpyGlass will reveal to you how many of your competitor's backlinks come from forums and blogs. If they are tapping into social media for traffic and links, you can go ahead and do the same.


Lets you figure out where your competitors are buying links from

The software will quickly show you how many of your competitor's backlinks come from homepages of other sites, rather than internal pages. 9 times out of 10, this is a dead giveaway of paid links. Oftentimes, you can even see how much they are paying per link buy visiting the homepage in question.

Back Link Checker Tool Link Popularity Checker

Shows you if your competition are listed in the Web's best directories

SEO SpyGlass will show you whether or not your competitor has backlinks from the DMOZ or the Yahoo! Directory. These directories are so authoritative, you will get a rankings boost just from a single link from them.


Figures out the most valuable backlinks the site has

Get to know the exact link value of every backlink the site has. SEO SpyGlass will show you the total number of external and internal links on the Webpage backlink resides on, plus it will conveniently calculate the exact link value of every backlink your competitor has. This tells you exactly how much each link contributes to the site's PageRank.

Link Popularity Tool Website Competition Analysis

Shows you the age of every site that links to your competition

SpyGlass will uncover the exact age of every Website linking back to your competitor. This lets you instantly see if they are getting links from established, authoritative sites. Google and Yahoo in particular pay close attention to every site age, and will give you a rankings boost if you get links from sites that's been around longer than others.


Lets you update backlink data over time

Say, you made a research two months ago and saved your project. Now you want to see PR of the backlink pages you found, as Google's made a PageRank update. You may upload that project into SEO SpyGlass and choose to update any of the backlink data, for any backlink in that project.

SEO Competition Analysis Competition Analysis Tool

Instantly creates SEO Success Blueprint Report

As soon as you've got all the analytical data at your disposal, you may use SEO SpyGlass to create a report where all these data will be nicely arranged and commented on.

SEO Success Blueprint Report is a step-by-step tutorial to site optimization — or a ready-made professional advice sheet. This report is written in plain English, and is easy-to-understand. It's written for absolute beginners, yet reveals things professional search engine optimizers make their living off.


Makes it possible to customize reports

Though fully automated, these stunning reports are highly customizable!

You can tailor-make pretty much everything in your report: brand it with your company logo and colors, choose which report sections and search engines data to include, edit introductory text etc. If you don't need advanced customization, SEO SpyGlass comes with several pre-defined color schemes so you can quickly make your reporting stand out.

Backlink Analysis Backlink Checker

Allows choosing between different kinds of reports

But not only can you decide on the look and feel of your reports to match your company style. Depending on what you need a report for — say, customer reporting or company needs — you may select the kind of report you need to see. This unique feature will allow you to choose between SEO Success Blueprint Report (a full guide to search engine optimization) and Pinpoint Enterprise Report (a convenient and laconic representation of the analysis results).


Lets you save reports, e-mail them or publish to the web (available in Enterprise version only)

Here's the greatest thing about it: any kind or report you've generated can be used further for your needs. What you can do will fit the most whimsical requirements!

You can save reports in the industry-standard Adobe PDF format for easy printing and automatically create a well-organized folder structure based on current date, customer's name and web site. You can also e-mail the PDF to your clients without worrying if they use a Mac or a PC — PDF documents will look great on any operating system.

Moreover, you can export SEO Success Blueprint into valid HTML — ideal for Web publishing — or instantly publish the report to the Web by uploading it via FTP to your website to make it available online.

Website Optimization Tools Website Optimization Tool

Supports 428 different search engines

SEO SpyGlass currently supports 428 international and local search engines so you can analyze your competition using the engine that matters most to you (or all of them!) The currently supported SEs include Google, Yahoo! and Bing and many of their localized versions, as well as regional search engines, like Altavista or Alexa.

100% search engine safe and friendly

SEO SpyGlass includes a Human Emulation feature. With it, the software will appear to search engines as a living breathing human being who's analyzing backlinks in a browser. Plus, SEO SpyGlass supports both Google and Yahoo! API keys to help you query the search engines safely, and make sure you never violate their usage policy.

SEO Tools SEO Tool

Includes customizable Workspace filters

This feature lets you conveniently hide the information you don't want on your screen right now, and only display the results you're interested in. Example: Only show backlinks from Google and Yahoo which have a high link value, and hide all other backlinks. Nice, eh?

Try this feature, you won't know how you managed without it! And, of course, you can define your own Workspace filters, as many and as complex as you need.

Provides a quick search facility

A quick filter is a great way to find, say, a page title containing a specific word among dozens of others, without the need to create a complex Workspace for this purpose.

SEO Software Free SEO Tool

Supports working through a proxy

If your machine is behind a proxy, there's no problem working with SEO SpyGlass. This great software fully supports working from behind a proxy, so you can still analyze your sites without problems. Just configure your proxy in the Preferences.

Available for Windows, Mac OS X, or Linux

SEO SpyGlass is cross-platform, and runs seamlessly on Windows, Linux and Mac OS X. Meaning you can run it on your Windows based home PC or your Mac laptop with no fuss!

Best SEO Tools SEO Software Tool


This SEO software not only optimizes sites in any language and for any country's search engines. It speaks several languages!

Search Engine Optimization Tool Search Engine Software